Decathlon UK and Everyone Active Announce Landmark Partnership to Make Sport More Accessible.
July 14, 2026
Decathlon, the world’s largest sports retailer, and Everyone Active, the UK’s leading leisure operator, are proud to announce a new strategic affiliate partnership designed to break down barriers to physical activity.
To celebrate the launch of this exciting new partnership, over one million Everyone Active members across the UK will benefit from an exclusive 15% discount on a wide range of full-priced Decathlon products, helping them gear up for their fitness journeys at an even more affordable price point. This special launch offer runs until 31st July, with members able to benefit from 10% off a select range all year round.
A Shared Mission: Equipment Meets Facilities
The partnership is built on a natural synergy between the two brands. While Decathlon is renowned for providing high-quality, technical sports equipment at market-leading prices, Everyone Active provides world-class facilities—from swimming pools and gyms to sports halls—where that equipment is put to use.
By joining forces, the two organisations are tackling the two biggest hurdles to staying active: affordability of gear and access to local facilities.
Supporting the UK's Health and Wellbeing
As the cost of living remains a consideration for many households, this exclusive discount aims to ensure that high-quality equipment covering 70+ sports remains in reach for community members.
Chrysanthe Rukebesha, Head of B2B at Decathlon UK, said: “We are very happy and proud to partner up with Everyone Active, our missions are fully aligned to make the UK people more active. By joining forces, we hope to bring more awareness to the benefits of an active life.”
Ben Beevers, Group Business Director, Everyone Active, said: "We're delighted to be partnering with Decathlon, a brand that shares our commitment to making physical activity accessible to everyone. At Everyone Active, we're passionate about helping people lead healthier, more active lives and this partnership will help to remove some of the barriers that can prevent participation. This collaboration brings together our fantastic range of activities across the country with Decathlon's high-quality sporting equipment, making it easier for people of all ages and abilities to get active, try something new and continue their wellbeing journey."
Key Partnership Highlights:
- Exclusive Member Launch Discount: 15% launch discount online across a select range of full-priced sports and fitness products.
- Exclusive Member Benefit: 10% discount online all year round for all Everyone Active members on selected Decathlon ranges.
- National Reach: Valid online at https://www.decathlon.co.uk/shop-in-shop/everyone-active, supporting members at over 230 Everyone Active sites.
- Synergistic Goal: A joint commitment to reducing the "cost of entry" for new sports and activities.
To explore the exclusive offerings, please visit: www.decathlon.co.uk/shop-in-shop/everyone-active
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ABOUT DECATHLON
A global multi-specialist sports brand catering to beginners and top athletes, Decathlon is an innovative maker of sporting goods for all skills. With more than 100,000 teammates and 1,700 stores worldwide, Decathlon and its teams have been working ever since 1976 to fulfil an ongoing ambition: Bring people together through sport to make wellbeing accessible for all.
ABOUT EVERYONE ACTIVE
Established in 1987, Everyone Active is the UK’s longest-established leisure contractor, managing over 240 centres in partnership with more than 65 local authorities. The group is dedicated to improving community wellbeing by providing high-quality sports and swimming facilities for all ages and abilities. Their mission is to inspire people to stay active and lead healthier lifestyles through accessible, state-of-the-art leisure services.
